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Budding psychologists out there may be aware of Maslow’s hierarchy of needs, which is part of his 1943 paper A Theory of Human Motivation. Maslow puts human needs into a hierarchy:

Following Maslow’s lead, I wish to propose a Force.com Hierarchy of Skills:

The hierarchy has many omissions and contains much that is apocryphal (or at least wildly inaccurate), but does give an indication of the progression of skills while learning Salesforce.com and the Force.com platform.

Let’s take a look at each component:

Standard Objects & Functionality represent the first level of knowledge, which most users of Salesforce.com discover over time. Interestingly, while I’m the Administrator of my company’s Salesforce.com system, I don’t actually know all of the functionality, such as how to use Activities and Email templates. I can trust the users to figure that out.

When using the Force.com platform, there are no standard objects or functions. (Well, there’s a few like Users, but not the Sales-oriented stuff like Opportunities and Campaigns.)

Administration functions give access to the inner workings of the platform, such as adding Objects and Custom Fields, modifying Page Layouts and managing Security.

Reporting could arguably fit into either of these first two levels — it’s simple enough to give to Users, but is easier to understand and build reports if you know about Custom Fields and Formulas.

Workflow and Data Import build upon the knowledge of objects and fields. I’m talking about using the Data Loader rather than the Import Wizard. In fact, during a visit I once had to the Salesforce.com office in San Francisco, even the developers down-talked the Import Wizard. The Data Loader is very powerful and can do some magic with External IDs, but that needs a good understanding of the lower-level Admin skills.

Workflow similarly builds upon Admin skills, requiring knowledge of how information is updated and linked between Objects. It’s not hard to configure, but can be challenging to get ‘right’ in a system with lots of exceptions and strange uses.

Visualforce & S-Controls begin the concept of on-demand programming. I’ve grouped them together because Visualforce is actually replacing what S-Controls previously enabled. S-Controls have the benefit of using the familiar JavaScript language, but Visualforce is more integrated with the Force.com platform.

Apex represents the, umm, ‘Apex’ of Force.com skills. It provides powerful low-level Triggers and custom logic that can be hard to define in a point-and-click system. However, this power comes at the cost of complexity in learning the language, the development environment and the nuances of Force.com development. Fortunately, it comes with good error-prevention capabilities such as strong type checking, automatic reference checking between Apex code and objects, and good deployment tools.

I’ll admit that I was considering putting Visualforce above Apex, since Visualforce can ‘use’ underlying Apex logic (eg controllers). It’s also newer than Apex and you’re likely to find more Apex-skilled administrators than Visualforce-skilled. Nonetheless, I’m keeping Apex at the top due to its higher complexity and the great pun associated with the word ‘apex’.

I’ve got a few experiments in mind to test the validity of this Hierarchy. I’ll post the results when finished.

The Bottom Line

  • If Maslow had access to Force.com, his Apex would have been different

3 Responses to “The Force.com Hierarchy of Skills”

  1. Ian Gilyeat Says:

    Interesting adoption of the Maslow’s hierarchy of needs – although I would find it useful in training and introducing the levels of skill in administering salesforce.com to newcomers. Perhaps you can refine it and improve upon the adaptation that has been suggested.

  2. Labour day Salesforce update | Salesforce Times Says:

    [...] Lawson Software’s CEO picking a fight on the internet. – A blogger compares Salesforce skills to Maslow’s hierarchy of needs. Great post, I guess this is developer humour? – Salesforce to meet with Citigroup again at their [...]

  3. Ryan Says:

    Ha, I love it!